There's a new show in town! The Professional Hair and Makeup Expo (PHAMExpo) debuted at the Pasadena Convention Center this past weekend and Mehron was there. This first time show, which was filled with the latest trends, products and educators in beauty, is sure to become an industry staple in the coming years. PHAMExpo was driven by inspirational demonstrations from top pros, informational seminars, and of course fabulous products. We were thrilled to have our team, which included renowned makeup artist and body painter Lyma, be part of this groundbreaking event.
Lyma and Mehron - Dynamic Duo at PHAMExpo
The Mehron booth was a very popular spot thanks in part to the amazing artistry of Lyma. Crowds drew in to see her transform blank canvas into stunning works of art. They closely watched her free-flowing techniques to - we are sure- attempt to recreate some of her magic. It wasn't just the crowds that were taken with her. Hair, beauty and fashion photographer and videographer Robert Marcos interviewed Lyma about the Mehron face and body painting makeup products she was using and how she applied them. Stay tuned for the video! In the meantime you can catch a glimpse of her PHAMExpo creations below.
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| Lyma being interviewed by Robert Marcos |
Lyma and Mehron were not only a hit at the booth, but rocked the HD Makeup For The Modern Bride seminar, where attendees learned pro tips to have the bride looking her best on the big day. Lyma passed out our Velvet Finish Primer for everyone to try out on their hands and the response was great - in the seminar and at the booth! This primer, which is the result of intensive research, contains a Vitamin C complex that resists normal breakdown from air, heat and moisture. It is also formulated with Aloe Vera and Vitamin E to help soothe, heal and hydrate. The result is a super smooth skin texture that can be worn alone or under our Celebre Pro HD cream or powder foundations - for your wedding day or any day. Velvet Finish Primer's antioxidant formula helps combat the effects of pollution and aging by helping to boost collagen production and decreasing the looks of lines and pigmentation.
We look forward to PHAMExpo 2014 and thank the Mehron team of Lyma, Pamela Faller, Jason Coleman and model Kristen for a fantastic job.
